- To announce the outcomes of the IS Phase and the objectives, steps, and anticipated outcomes of the SHOULD Phase
- To draft and deliver messages related to the SHOULD Phase of the process improvement project
- To implement the Skilled Messenger Program (optional)
- To draft the Implementation Communication Plan
- To evaluate communication performance
The IS Phase provides an understanding of what the process looks like today, what the disconnects are, and what the specifications are for designing a new process. All of this information needs to be shared with employees and other key stakeholders. This is the time to announce the IS Phase results and expectations for the SHOULD Phase of the project.
Since the project has evolved and you have gained awareness about communication performance during the IS Phase, it is a good idea to review and update the communication strategy. If your review of the strategy warrants the addition of new communication team members, they will need to be oriented as well.
The next step is to draft messages and develop the vehicles for delivery during the SHOULD Phase, according to your Communication Plan. Delivery of these messages and vehicles will follow this step.
As the new process design begins to take shape, you will gain a high-level understanding of what the communication needs will be during Implementation. Based on your perceptions and input from the Steering Team, Process Owner, and Design Teams, you should begin to draft the Implementation Communication Plan. You may also be able to develop a preliminary draft of the Implementation Core Message. Again, during this Sub-Process evaluate the performance of communication efforts thus far.
| Step | Tool | Outcome |
|---|---|---|
| Step 10 IS Phase Outcomes and SHOULD Phase Initiation Announced |
Outcomes from the IS Phase and objectives and timeline for the SHOULD Phase announced |
|
| Step 11 Communication Plan and Team Reviewed and Updated |
Communication Plan reviewed and updated |
|
| Step 12 SHOULD Phase Messages and Delivery Vehicles Developed |
Messages, deliverables and events for the SHOULD Phase developed and approved |
|
| Step 13 SHOULD Phase Communication Messages Delivered |
Messages delivered to all stakeholders during the SHOULD Phase |
|
| Step 14 Implementation Phase Communication Plan and Core Message Drafted |
Implementation Communication Plan and Core Message drafted |
|
| Step 15 Communication Performance Reviewed |
Communication performance reviewed, documented, and held for integration into Implementation Communication Plan |